Heineken attempting to associate alcohol with fitness and health

Claire Eastham, best-selling author and award-winning mental health blogger is taking part in . Read her blog post about the challenge here:


Miller Coors sell alcohol but they keep alcohol hidden away from the consumer as a dark secret. Instead they put workers like Sharon Helmes out front in an attempt to keep alcohol out of sight and out of mind.

We All Sell Beer // Senior administrative assistant Sharon Helmes keeps the Pacific Region office set up for success; her passion for our beers finds her hosting tasting events, securing tap handle placements and facing product during grocery trips. More:

In a regulated media environment Heineken wouldn’t get away with selling alcohol in such a sexist,misogynistic way.

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